Asprey

Asprey of Bond Street are one of the world’s best known manufacturers and retailers of expensive gifts. The three Royal Warrants which they proudly display testify to their reputation for best quality goods and the very highest levels of service.

I designed this monogram for use by them as a watermark, for branding where space is confined (eg jewellery price tags), repeated as a pattern on gift wrap, to foil block onto tags, bags and packaging and to actually engrave onto gift products. I worked with Smith and Milton’s Creative Director and team on implementation of a refreshed visual identity and brand guidelines.
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Screen Shot 2017-10-15 at 19.52.27

Screen Shot 2017-10-15 at 19.52.27

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