Insurance brokers were identified as the primary audience for CGU Insurance’s quarterly magazine. As the ‘IQ’ masthead infers, the magazine is designed to ensure brokers have the insurance intelligence they need to help them write better business.
I planned a format, devised a grid, art directed, designed and artworked the first two complete issues of this magazine which went on to win CGU Insurance ‘Best Broker/Intermediary Support Package’ in the Insurance Industry Awards.
Stuart Russell 