I have been working on an identity for an exciting project in my South London neighbourhood – Dead Vinyl, planned as a new local retailer selling new vinyl records
The proposed shop is all about bringing back the intrinsic value of music to their customer’s lives. It believes the act of listening to music should be an experience rather than a throw-away commodity and feels music is in danger of becoming that for the next generation.
A specialist in music exclusively, as well as records Dead Vinyl will sell new turntables too. Clean, modern, fun and positive. Plans are to stock music you’d expect at Glastonbury and Field Day rather than Creamfields and Ibiza.
Stuart Russell 